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Crateit Global · Distribution Partnership
Become a distributorin your market.
Eksklusiv markedsdækning for et brand kunderne husker. Crateit søger ambitiøse distributører der vil opbygge et lokalt netværk af forhandlere - med dedikeret backing fra Danmark.
designed and made in Denmark
Scalable margin structure
Access to distributor pricing with volume-based discounts, plus marketing material that drives sales.
Danish production
We make all our toys in Denmark at sheltered workshops, which keeps the supply chain short and firmly rooted in our local community.
100+
active stockists
4
product worlds
15+
markets covered
EN71
approved
The distributor package
What you getas a strategic partner.
Territorial exclusivity
A clearly defined territory. No direct competition from us in your market. You are our brand ambassador.
Volume-based discounts
A margin structure that rewards growth. The greater the volume, the better the buying price, so you can plan long term.
Marketing sparring
We are glad to work through your local marketing with you: trade fairs, in-store displays and online campaigns.
Dedicated key account
Direct contact with your key account manager. Strategic planning, forecast meetings and quick execution.
Ready-made marketing pack
Produktbilleder, videoer, retail-POS, social-content, brand-guide og oversatte produktbeskrivelser.
Stock and logistics plan
Vi planlægger produktion sammen så du undgår lange leveringstider og kan forecast'e sæsoner præcist.
Documentation
EN71 testing, safety data sheets and material declarations.
Early insight
You see upcoming sets and lines ahead of launch, so you can plan and present to your customers in good time.
The range
A complete cataloguewith strong cross-sell.
Three strong worlds with more on the way. Customers start with one set and keep expanding over the years. Each world stands on its own and works across the series.
14 sets
Crateit Town
Police station, fire station, bridges, roads, vehicles and figures. A whole town in wood.
4 sets
Crateit Roomies
Children’s rooms, kitchens and bedrooms. The home as calm, creative play.
9 sets
Crateit Markers
Water-based washable markers. Colour, wash off, play again. Strong cross-sell.
Our ideal partner
Who are we looking for?
Established distribution
You have an existing network of toy shops or children’s speciality retailers, and possibly larger retail chains, in your market.
Committed to quality toys
Your portfolio is mainly premium brands. You are not focused on discount, and your customers expect high quality.
Logistics in place
You have your own warehouse, order system and delivery capacity to serve your stockists efficiently.
Local marketing
You can invest in building the brand in your market: trade fairs, retail activation, local PR and social.
How we become partners
From first contactto a launched market.
01
Opening conversation
You fill in the form. We assess the market and your profile, and normally invite you to a video meeting shortly after.
02
Strategic discussion
We go through the market, the range, expected volume, marketing and logistics. You receive a price list and a draft distributor agreement.
03
Contract and onboarding
The agreement is signed. You get access to the marketing portal, translated materials and a dedicated key account manager, and the first order is placed.
04
Market launch
We plan the launch together: retail sampling, the first campaign, the press list and go-live in your retail channel.
Frequently asked questions
What distributors ask us.
What is the minimum commitment as a distributor?
A distributorship normally carries an annual minimum commitment that reflects the size of the market. We agree the actual figures during contract negotiation, based on your market and expected growth.
How is territorial exclusivity defined?
It is agreed geographically, usually by country or region. For the term of the contract, Crateit does not sell to other distributors or directly to retail in your territory. Exclusivity is tied to meeting the agreed volume and marketing commitments.
How long is a typical distributor agreement?
We normally sign two-year agreements that renew automatically if both parties are happy. The first 6 months act as an onboarding phase with close follow-up from our side.
What payment terms do you offer?
Payment terms are agreed individually and depend on trading history, volume and market. We shape the structure to suit both your business and ours, and it becomes more flexible over time.
What marketing support do we get?
Distributors get access to our brand material, image and video library, and co-marketing tools. The exact scope, translations and co-op model are agreed as part of the partnership, based on your market.
How are product development and new sets handled?
Distributors get advance notice of new launches and access to samples ahead of retail. Strategic feedback from your market feeds into our product roadmap.
How far ahead do we need to forecast?
A rolling 12-month forecast, updated quarterly. We plan production around it and guarantee supply on the volumes you commit.
Are the products CE marked and toy approved?
Yes. EN71 (the toy standard) and REACH compliant. Full documentation and certificates are provided to distributors and can be passed on down the chain.
Request a distributor conversation
Let us talkabout your market.
Fill in the form below. We will assess the market and your profile and come back within 5 working days with a calendar booking for a strategic conversation.
Direct contact
Prefer to reach us directly?
Write to support@crateit.toys and ask to be put in touch with our distributor team. You can also call us on +45 70 60 33 73.
Crateit ApSEmil Neckelmanns Vej 15C5220 Odense SØDanmark
